Enabling Unique Identities

To achieve a holistic digital transformation in the creative economies, everyone and everything forming a part of the first needs to have a unique digital identity. Digital identities form the basis of all interaction among and between creators and users, digital and ‘phygital’ products, as they make all of them visible and addressable in the digital world. Only if people, organizations, and objects are clearly identified can they become a tangible and ‘living’ part of the digital ecosystem. Their identities enable them dynamically and securely vote, transact, and interact with each other and with their products across disciplines, hierarchies, and corporate boundaries. On this basis, all sorts of economies can be opened up where value can flow freely within the space. TRIPLE P allows all participants to create their personal address on its network and to use it as their permanent identifier in the digital world. The TRIPLE P blockchain serves as a public database that is accessible and verifiable by anyone.

This property makes it perfect to solve the biggest challenge of public identification: where to find relevant information about somebody or something that allows us to know with certainty that the source of a claim is actually correct and credible. Both for people and objects, these processes are based on verifiable claims: just like a passport is a combination of approved claims, credentials, or attributes attestations from different entities, blockchain makes it possible to reveal credentials on a demand basis. Such claims could be anything that can be added by anyone, need approval, can’t be changed without the ID owner’s permission. They contain an
issuer signature and a claim reference.


Blockchain-based identities are the next logical step in personal identification. They are self-sovereign: they allow everyone to own and control their digital selves and the data that is attached to them. The user controls all claims, proofs, and third-party attestations in relation to his/her self-sovereign identity, and can choose which pieces of information to release to specific parties. Identity is not ‘issued’ by any authority, and is not stored by any custodianship system. Here, the control points for identity are moved to the edges of the network, giving more power to people, organizations, and connected devices. Such identities cannot be confiscated or revoked by any centralized entity, physical or digital.


By using blockchain technology, identities become permanent, portable, platform-agnostic, and interoperable. They empower users to maintain their personal reputation universally, across all different systems and logins. They allow for limitless continuity: by attaching data we can accrue a personal history, where a fully credible identity is created over time.

From a technical perspective, the creation of a digital ID looks very similar for all possible elements: it is a
smart contract address that represents a person, entity, or object. By outsourcing the identity infrastructure to a smart contract, we are able to take advantage of both of the complex logic that can be added to it and the easy inter-actability that comes with it. In the following, we will briefly go through the different actors and objects that can take advantage of a unique digital identity in the new creative economies.


Established brands, aspiring designers, influencers, and all kinds of creative labels can benefit from public on-chain identities. Transparency has become critical for organizations. With publicly curated identities, they can make their interactions public and carefully sculpt the way they appear in the digital world. Through a verifiable track record, they can build up their digital reputation over time. Public validation will protect their name: every time a statement or product is issued under the name of a brand, users can clearly validate that this was in fact issued by the original organization. When companies start using blockchain-based identities, claim issuance for personal private identities also becomes easier, as verifying the trust and the public actions of such companies becomes easy and more transparent.


By using their universal blockchain-based IDs, consumers can enjoy greater convenience, control, and continuity of their digital identities and the attached reputation they have accrued over time. Universal ac- counts, universal logins, and universal pro- files will make the on-chain interaction and trustability of actors more transparent and safer.


Brands can create unique identities for all of their physical products. When physical items are equipped with an RFID chip, they can be equipped with a unique digital identity. They then become ‘phygital’ items, as their physical and digital spheres have been bridged. Having a unique ‘DNA’ in place for each object allows consumers to finally own all of their items digitally, authenticate them without doubt, and to transfer them securely. The digital identity of a product sits on a blockchain as a smart contract and can be easily interacted with. It contains a record of information about its owner and its properties, which grows organically over time and accrues the entire history of the individual item. This changes the nature of its unique value and makes digital representation possible anywhere. For further details, please refer to the chapter on the use case OWN: Physical Collectibles.


In a similar fashion, designers can create unique identities also for their digital creations. For the emerging genre of digital-only fashion specifically, establishing this singularity through identity is a crucial next step.
Blockchain-based identities supplement the hyper-real lifestyle experiences of virtual reality worlds with a much-needed infrastructure for handling ownership. Only when ownership structures are clearly defined and manageable can these items be identifiable, accessible, storable, and transferable. Unique identities are thus a prerequisite for making these new digital items that are used to clothe digital selves scarce and valuable.

When all elements of the digital lifestyle ecosystem have their own unique identities, we simultaneously have unprecedented and direct access channels between all of them in place. Creators and consumers can interact with each other far beyond the moment of sale and engage in a lasting and productive relationship with each other. A digital ecosystem with digital identities breaks down the complexity of the modern lifestyle space. It allows all participants to join forces, to come together in their creative aspirations, and to achieve a collaborative cultural conversation.